This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.Adidas will create city-specific sneakers for London on October 19 and Paris in the following week, Bloomberg reports.The athletic apparel retailer will roll out more localized designs for Los Angeles, New York, Tokyo, and Shanghai throughout 2018. Adidas will use its Speedfactory — its factory that Nike Air Max 90 Dámské Bílé uses robots to manufacture sneakers — to create these city-specific Nike Air Max 90 Womens Pink options.Adidas’ Speedfactory could be a differentiator for the company, as it may reduce markdowns, bolster sales, and prevent design leaks to its competitors.The Speedfactory reduces the time and number of sneakers required to manufacture a design, which may allow Adidas to sell more sneakers at full price. Typically, retailers must begin the design process about a year before production, and make the sneakers in batches of about 50,000 to 100,000 pairs. However, the Speedfactory enables Adidas to shorten its manufacturing time from months to one day, and reduce its batches to as little as 500 pairs. This helps ensure that Adidas can accurately meet demand, limiting excess stock that would end up being marked down.Being able to customize small batches of shoes may Nike Air Pegasus 83 Dames Heren lead to more sales. To develop its city-specific designs, Adidas is utilizing data from local customers to see how they use their shoes. For example, it rains more frequently in London, and customers often use their sneakers to run to or from work, so Adidas created shoes that are reflective and more waterproof than its typical designs. This customization will likely spur sales in these cities by helping the company meet the specific needs of the customers in each area.
The Speedfactory lets Adidas keep manufacturing in-house, making it less likely that designs will be seen by competitors. This will be especially important as Adidas has been putting near-field communication (NFC) chips in some of its products, which it plans to use to collect data on metrics like Adidas Superstar Dames Zwart fit and performance. As it collects more proprietary data, it will Nike Air Max 90 Damen be crucial for the company to keep its designs in-house to retain a competitive advantage for its most cutting-edge products.
However, automation in manufacturing is becoming more common, so Adidas may not have an edge for long. Nike works with a company that uses static electricity to assemble shoes and works at a pace 20 times faster than an assembly worker, for example. Meanwhile, both New Balance and Under Armour have been utilizing 3D printing for parts of the soles in sneakers. As these companies fight to gain an edge with automation technology, it will likely catch on in other retail segments, and eventually become commonplace across the industry. This could shift the landscape of retail, as the adoption of automation could mean shorter fashion cycles and Adidas ZX Flux Damen more customization in apparel.To receive stories like this one directly www.andypanko.es to your inbox every morning, sign up for the E-Commerce Briefing newsletter. Click here to learn more about how you can gain risk-free access today.Adidas Speedfactory shoes are something you should start getting used to. They’re going to be shoes built by robots, sporting designs customized for some of the world’s biggest cities.
The sportswear and accessories manufacturer Adidas has unveiled the new running shoe series AM4. These shoes have been manufactured in the Speedfactory in Ansbach on a fully automated and digitized production line. Customized sneakers will be manufactured faster than ever before at the Speedfactory, a facility built by the company Oechsler. The first shoe in the AM4 series is the “Adidas Made For London” .As versatile running shoes, Nike Air Huarache Dámské the AM4 models are expected to be ideal for running in the city with Nike Air Max 90 Mujer regularly changing surfaces underfoot. The “Adidas Made For London” was developed with runners from London and is completely tailored to the terrain in the British capital.The other cities’ models will be much different from AM4LDN. After all, runners in rainy London require different things from their shoes than runners in the considerably warmer city of Los Angeles, for example.Adidas intends for the AM4 project to be in continuous beta mode. Athletes’ data is constantly being fed into the manufacturing process. Consumer feedback will also be taken into consideration for the product’s further development.With the unveiling of the AM4, the Speedfactory in Ansbach is now fully operational. A second facility in Atlanta, USA, is expected to open soon.Paul Gaudio,www.flavorz.co.uk Adidas Global Creative Director, says: “The Speedfactory makes it Nike Air Max 90 Dámské Růžové possible for us to create one-of-a-kind products based on the needs and wishes of the individual athletes.”The AM4 represents the future of manufacturing, Gaudio adds. It will involve greater speed and precision, as well as more personalization. With the help of the Speedfactory, Adidas wants to react more rapidly to trends and customers’ reques